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Attain and maintain!

A subscription to a monthly online marketing service provides keyword monitoring and updates, meta tag creation and management, content enhancements to support keyword relevancy, navigation structure consistency to encourage indexing by search engines, in-bound link building, domain traffic reporting, and semi-monthly submission to search engines and directories. All monthly marketing activities are targeted towards getting your Site recognized and included in listings where your core market will see your company name associated with desired goods and services.

As we are a SPAM-free, industry rule compliant service provider, our monthly marketing promotes business and brand awareness in a cost effective manner that is guaranteed not to result in penalties from search engines.

Performing consistently by the rules!

SEO and OMS take a lot of time every month and there are a lot of rules to play by. One false step, and your Site may be penalized or banned from search entities. With an intimate knowledge of search engine tactics, venues and rules, we get your Site into search entities and keep it there.

Search Engine Optimization, or SEO, is physically preparing a Site for recognition and inclusion by a search engine or directory. SEO includes keyword identification and research, Meta tag development, Short Path URL's, navigation structuring, image optimization, and copyediting to support key topic relevancy.

Online Marketing Services, or OMS, are tasks performed for the promotion of a Website through organic search results. OMS includes applications for acceptance into search directories, industry guides, market-centric communities, shopping portals, RSS aggregators and search engines. OMS also builds a network of quality in-bound links to your Site, and recommends methods to further increase a Site's interactive impact with their customer base.

The inclusion of a Website in search engines and directories without participating in a Pay For Performance (PFP), Pay Per Click (PPC), or other pay-for-placement program is referred to as organic search listings. Much more cost effective than paid-for listings, organic search listings usually do not have a program end date, no additional fees, and provide long-lasting listings in search engines. Sites included in organic search results respond to keyword queries and often rank as well as, if not better than, Sites that have paid for their placement.

The key topics of your business are evaluated for primary key words. From the provided keywords, research is done to determine related keywords and phrases being used across hundreds of search entities. Relevancy and appeal is determined for each keyword for each page of the Website. Web page content and Meta tags are edited as necessary to support each keyword set. Primary keywords are then submitted with supporting text to search entities. The keywords are then received on SERP's in response to visitor search queries, leading potential customers to your Website.

Search engines retrieve the Meta Description tag from a Website, or capture the first lines of text they find on a Webpage.

Directories may use different sources for the accompanying verbiage, such as the Meta description tag, verbiage submitted via a form, or text created by a Directory Editor. A Description for the Site is formulated based on primary keywords for a Website or Web page. A Marketer then uses this descriptive text to build Meta tags, perform directory submissions, and create versions of the description for unique submission venues, such as a forum or industry guide.

A Site may get hundreds or thousands of visits a day, if none of those visitors is interested in the Site's topic, the visit will not convert to a customer. An effective marketing campaign draws a higher rate of Qualified Traffic from a variety of referring sources, such as search engines, directories, community forums, and strategically placed links.

The Internet is so much larger than your famous search engines! Even the best-known search engines have multiple tools within them for advanced marketing penetration. Yahoo! Site Explorer, Google Local Business Center, MSN Live Search, and SuperPage yellow page listings, are a small sample of the many major search programs where a Site will be included. Website pages are also submitted to a large array of additional venues, such as search engines, search directories, industry guides, forums, Blogs, RSS aggregators, and event Sites.

Although all visitors have value, the goal is to draw Qualified Traffic... Website visitors that result in a sale or generate other activity. Qualified Traffic generates leads, promotes your product/service/information, and increases your Return On Investment (ROI).

Absolutely! In-bound links increase your Site's credibility and often contributes to higher returns on SERP's.

In-bound links have different effects based on the relevancy of the Site positioning to your Site. The more closely the in-bound Site's topic is related to your key topics, the higher the weight of the link for relevancy. Acquiring in-bound links from industry-relevant Websites increases your market exposure, creates synergistic partnerships, and draws more Qualified Traffic to your Site.

Website performance and Visitor activity is continuously monitored through several programs and in-person analysis on a regular basis. Data is compiled from sources such as WebTrends, Google Analytics and Yahoo! to provide a more complete overview of all activity. Domain traffic information is used to regularly refine keywords, Meta tags, Site description and content to enhance Website performance and leverage exposed marketing opportunities.

In-depth details such as browser use, peak performing pages, high traffic time frames and geographic data is available, as well as specifics regarding performance by search engines and keywords.

Reports may be provided for your reference, or reports may be directly accessed, based on the marketing program selected.